The reason for the trailer starting like this is because I wanted to introduce the family as a happy and close family that the audience will like, the fades will make it very obvious that they are not what they seem. After the strap that becomes very obvious. It builds up curiosity on what it is that is going to go so horribly wrong to tear this family that looks so close, apart.
The strap 'Until a mothers dark past comes back to haunt her...' signals that whatever it is that will ruin this family is mostly the mothers fault, it also shows that she has a secret that will come back. The strap cuts to a night vision extreme close up of Abbie, it then cuts to long shot of the hall way in the house, here we see Susan kissing her husband and walking up to Abbie who is sitting on the stairs with a sour face, the mother says 'bye' to her and Abbie storms up the stairs. This builds up more curiosity in the audience of what is wrong with Abbie and why she isn't acting like her sweet self like she was in the previous shots.
The camera then cuts to a long shot of Abbie standing motionless in the garden staring at the camera, she looks very creepy with her hair down over her face. The audience now should guess that there is something wrong with Abbie, something eerie and evil which signals the genre of the film. Abbie storms off out of the frame, the camera cuts to a medium shot of Susan looking out into the garden and looking worried, she calls her husband over to look outside at Abbie and he calls her inside without suspecting anything wrong with her.
The next shot is a medium close up of Abbie looking through the window into the camera tilting her head from side to side, the audience are now given more clues that she is possessed, Abbie storms off after a few seconds. The next shot is the most important one, it shows Abbie sitting on the floor with sun shining in from the window onto her, she has no facial expression, her hair is over her face, her skin is pale and she has dark circles around the eyes. The audience should now know that she is possessed as the hair and make-up should show that, Abbie looks very creepy. She crawls towards the camera and pushes it over. Camera cuts to a black screen. The audience should now know that this film is a horror as the costume, lighting, music and imagery all signals it.
Fast and up beat rock music comes on, this is where the trailer gets more intense and fast. An extreme close up of Abbie's face comes on the screen, it's mostly just here eye, it's been edited red, to signal blood and horror. The camera cuts to a long shot of the parents arguing whilst Abbie is sitting in the middle of it watching without a signal facial expression, the father takes off his wedding ring and gives it to Susan. This shows the breaking of the marriage and the family. He picks up Abbie and walks away with her, the camera cuts to the father walking away and Abbie is staring into the camera whilst he is walking away with her. This moment is intense and creepy because of Abbie's staring. It adds fear to the audience.
The strap 'Revenge, is oh, so sweet' appears on the screen, this gives clues of the narrative to the audience. That something has happened in the mothers past and a spirit or soul has come back to make her pay, the fact that the little girl has been possessed by someone from the mothers past and she is trying to hurt the mother and the father just doesn't see it.
The camera then cuts to a medium shot of Abbie sitting on the stairs behind the stair rail holding onto the polls, she has an evil stare, the stair polls could also mean entrapment, like an evil soul is trapped in her. Her cold stare could burn a hole through you and it makes the audience feel on edge and uncomfortable.
Camera cuts to a shot of Susan sitting on the floor with a straitjacket on, staring at Abbie and Abbie staring back at her. Here the audience are given curiosity to why Susan is in a straitjacket and make them wonder if Abbie really is possessed or Susan has just gone insane, it gives the film a twist that makes the audience eager to find out. Camera cuts to a close up of Susan in the straitjacket staring into the camera. Its a scared and vulnerable stare. Camera cuts to Abbie sitting on the floor looking away from the camera, she turns to the camera and the shot cuts to a black screen. The title of the film appears on the screen 'The Sweet Revenge', 'Coming Soon'. The music has dramatically changed to a slow piano, the next shot is a night vision long shot of Abbie running towards the camera, the shot blurs. The trailer ends and leaves the audience eager what happens in the end and what would have happened if the last shot didn't blur, which leaves the audience wanting more.
The style of editing in the trailer starts off very slow, speeds up and then at the end slows down again which is a convention used in many horror trailers, I chose to use this convention to build up excitement in the audience and leaving them wanting more.
The strap 'Until a mothers dark past comes back to haunt her...' signals that whatever it is that will ruin this family is mostly the mothers fault, it also shows that she has a secret that will come back. The strap cuts to a night vision extreme close up of Abbie, it then cuts to long shot of the hall way in the house, here we see Susan kissing her husband and walking up to Abbie who is sitting on the stairs with a sour face, the mother says 'bye' to her and Abbie storms up the stairs. This builds up more curiosity in the audience of what is wrong with Abbie and why she isn't acting like her sweet self like she was in the previous shots.
The camera then cuts to a long shot of Abbie standing motionless in the garden staring at the camera, she looks very creepy with her hair down over her face. The audience now should guess that there is something wrong with Abbie, something eerie and evil which signals the genre of the film. Abbie storms off out of the frame, the camera cuts to a medium shot of Susan looking out into the garden and looking worried, she calls her husband over to look outside at Abbie and he calls her inside without suspecting anything wrong with her.
The next shot is a medium close up of Abbie looking through the window into the camera tilting her head from side to side, the audience are now given more clues that she is possessed, Abbie storms off after a few seconds. The next shot is the most important one, it shows Abbie sitting on the floor with sun shining in from the window onto her, she has no facial expression, her hair is over her face, her skin is pale and she has dark circles around the eyes. The audience should now know that she is possessed as the hair and make-up should show that, Abbie looks very creepy. She crawls towards the camera and pushes it over. Camera cuts to a black screen. The audience should now know that this film is a horror as the costume, lighting, music and imagery all signals it.
Fast and up beat rock music comes on, this is where the trailer gets more intense and fast. An extreme close up of Abbie's face comes on the screen, it's mostly just here eye, it's been edited red, to signal blood and horror. The camera cuts to a long shot of the parents arguing whilst Abbie is sitting in the middle of it watching without a signal facial expression, the father takes off his wedding ring and gives it to Susan. This shows the breaking of the marriage and the family. He picks up Abbie and walks away with her, the camera cuts to the father walking away and Abbie is staring into the camera whilst he is walking away with her. This moment is intense and creepy because of Abbie's staring. It adds fear to the audience.
The strap 'Revenge, is oh, so sweet' appears on the screen, this gives clues of the narrative to the audience. That something has happened in the mothers past and a spirit or soul has come back to make her pay, the fact that the little girl has been possessed by someone from the mothers past and she is trying to hurt the mother and the father just doesn't see it.
The camera then cuts to a medium shot of Abbie sitting on the stairs behind the stair rail holding onto the polls, she has an evil stare, the stair polls could also mean entrapment, like an evil soul is trapped in her. Her cold stare could burn a hole through you and it makes the audience feel on edge and uncomfortable.
Camera cuts to a shot of Susan sitting on the floor with a straitjacket on, staring at Abbie and Abbie staring back at her. Here the audience are given curiosity to why Susan is in a straitjacket and make them wonder if Abbie really is possessed or Susan has just gone insane, it gives the film a twist that makes the audience eager to find out. Camera cuts to a close up of Susan in the straitjacket staring into the camera. Its a scared and vulnerable stare. Camera cuts to Abbie sitting on the floor looking away from the camera, she turns to the camera and the shot cuts to a black screen. The title of the film appears on the screen 'The Sweet Revenge', 'Coming Soon'. The music has dramatically changed to a slow piano, the next shot is a night vision long shot of Abbie running towards the camera, the shot blurs. The trailer ends and leaves the audience eager what happens in the end and what would have happened if the last shot didn't blur, which leaves the audience wanting more.
The style of editing in the trailer starts off very slow, speeds up and then at the end slows down again which is a convention used in many horror trailers, I chose to use this convention to build up excitement in the audience and leaving them wanting more.
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